AI Insights · Timothy · April 2025
Top Maps and Navigation Apps in New Zealand: Q1 2025
Explore the performance of leading maps and navigation apps on a unified platform in New Zealand during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the maps and navigation app market in New Zealand showed varied performance across the top five applications, as reported by Sensor Tower.
Navionics® Boating, published by Garmin, experienced a notable decline in weekly revenue, starting at approximately $26.6K in early January and ending at $9.4K by the end of March. Weekly downloads also decreased from 571 to 190, while weekly active users dropped from 993 to 711 over the quarter.
Spacetalk from Spacetalk Ltd. saw relatively stable weekly revenue, peaking at $4.2K in late February. Downloads fluctuated, beginning at 290 and reaching a low of 149 by the end of March. Active users remained consistent, hovering around 3.2K throughout the quarter.
Trailforks, developed by Trailforks, showed a steady decline in revenue, starting at $3.9K and dropping to $2K by the end of the period. Downloads decreased from 397 to 198, yet active users remained relatively stable, ending the quarter at 3K.
Circuit Route Planner by Circuit Routing Limited experienced fluctuations in weekly revenue, peaking at $1.5K in early March. Downloads remained low but stable, averaging around 120 throughout. Active users saw a slight increase, ending the quarter at 615.
Lastly, New Zealand Topo Maps from ATLOGIS Geoinformatics GmbH & Co. KG had a modest revenue increase, ending at $785. Downloads saw a peak of 370 in early February before declining to 125.
For more detailed insights and data, visit Sensor Tower's platform.
